
Ana Cheong is the Co-founder and Principal Consultant of the firm. She was the Vice President of Certification of AICI Global, USA from 2017 to 2021. She received a Master in Business Administration (MBA) with distinction from Tunku Abdul Rahman University of Management and Technology (TARTUMT) and she has a certification in Organizational Change and Innovation from the University of Canterbury. She holds an ICSA, UK professional qualification and is a HRD Corp accredited trainer. She also obtained an Advanced Certification in Image Consulting from the London Image Institute. She is an active researcher at the University of Palermo. She is passionate about human resource management (HRM) and is currently teaching HRM at TARUMT.
Ana has conducted and facilitated many programs that helped clients to achieve their objectives. Clients are often amazed by how she has the natural ability to relate and connect to people. She is a well-established trainer and consultant in the industry and has been conducting workshops at some of the multinational establishments in Malaysia such as Maybank, Public Bank, AIA Berhad, IBM, TARUMT and L’OREAL.
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Prime areas of expertise :
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Personal Branding & Executive Presence
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Image Management & Professional Impact
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Strategic & Inclusive Communication
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Diplomacy & Tact in Communication
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Public Speaking & Influential Presence
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Presenting with Impact
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Stakeholder & Relationship Management
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People Leadership
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Introvert Coaching & Quiet Leadership
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Collaborative Teamwork & Cultural Agility
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Resilience & Adaptability





Dr. Ainun Aida is the Co-founder and Consultant of the firm. She holds a B(Sc) Hons, in Industrial Technology from University of Science Malaysia, a Psychology certificate from University of British Columbia and a Neuroscience certificate from Harvard University. She was conferred a Professional Doctorate in Empowerment Psychology and Strategic Development by the European International University. She spent 8 years as the Chief Operating Officer of ACSAP Corp Sdn Bhd, a company specialised in corporate branding and business consultancy and 14 years as the Head of Research for Science and Wellness Organization, dedicating her efforts in understanding causes of lifestyle diseases and epigenetic effects on mind health and developing solutions.
She is also a certified HRD trainer and now dedicates her time doing personal coaching and training on body and mind science, as well as facilitating programs that help others improve their performance and productivity in life through shift of mindset and physical well-being.
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Prime areas of expertise :



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Lead consultant, trainer and coach
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The Alchemy of a Super Brain
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Mind and Body Development Program
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Lifestyle and Diet Analysis
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Team Performance Coaching
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Mindset and Performance
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Cognitive Neuroscience



